SEO Resources

Search Engine Optimisation Resources

In the first part of this series, I covered some of the features of AdWords Editor which can make managing your PPC campaign much easier.  This time, we’ll focus on some of the advanced bid optimisation  methods which Editor offers.

As I mentioned previously, don’t be afraid to try these techniques out, as all changes are made offline and can be undone before any changes are made live!
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The Advanced Search function is one of the most powerful features of Adwords Editor.  In fact, I believe “Advanced Search” to be a slightly misleading name because not only is it a search function to look up specific keywords, it also works on a larger scale as a filter.

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Choosing your webhost isn’t as straight-forward as we’d all like. There are thousands upon thousands of webhosting companies out there all competing to get your business. Luckily this has advantages as well, and you as a customer should ensure you make a careful and deliberate choice based on factors that are of most importance to your business. This article will go deeper into some of these factors and make some very general recommendations on what you should be looking for.

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Social media campaigns are popping up all over the web from many corporate organisations as well as smaller businesses in all types of industry. However it is essential not to rush into such campaigns ensuring you think about how you are going to develop your strategy, what you want to achieve, etc.

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Whether you’re new to Adwords or a seasoned veteran, one tool you can’t afford to ignore is Google’s Adwords Editor.  It is an incredibly powerful offline desktop tool which contains many features to make your campaign management much quicker and easier.  Every modification made in Editor is done offline; you don’t need to worry about making a mistake because nothing actually happens to your account until you press Post Changes.  You can always undo your changes by highlighting the error and pressing Revert Selected Changes.

In this series I will share my favourite features of the tool, starting with those that enable you to make mass changes and updates to the campaign structure.

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Local political parties in The Netherlands are using social media, such as Twitter and YouTube during their campaigns for the upcoming local council elections, reports NOS.nl. Some local politicians are however questioning whether or not they actually reach large groups of voters with these social networks. “I’ve noticed personally that Twitter is mainly used by politicians, media and companies and much less by private citizens”, states Patricia Wevelkate-Hertgers of the PvdA in Doesburg.

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The topic of local domains (ccTLDs) is one that comes up regularly in discussions around International SEO. I get asked regularly if and when a local domain should be used and more importantly: why should a local domain be used? This article will go deeper into local domains and why you should be aware of their impact on your international website’s organic search performance. If you’re looking for such SEO related advice, visit this site.

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If you’re interested in Search Marketing and running a website that targets multiple countries, you will undoubtedly have come across the topic of local hosting. Unlike other SEO factors, local hosting is a topic of heated debate and opinions on the actual impact of local hosting tend to differ. Unfortunately the answer to this question, quite literally, is that “it depends”.

Obviously that would make both a short and rather unhelpful article, so let us investigate the various situations you could find yourself in – and whether or not local hosting could help you.

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You will by now have noticed there’s quite a bit of activity and discussion around Google’s announcement of Google Buzz, their latest attempt at being competitive in the Social Media scene. If you haven’t heard or read anything about Google Buzz, here is by far the quickest and easiest method of resolving that: Google’s official launch video on YouTube.

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Recently in an event called SMLatam, a study on Twitter in Mexico was made public. Prepared by Mente Digital, the study shows that in 2009 there were about 32 thousand accounts with only over 8k active. By 2010, this number has quadrupled to 146k with over 67k active.

This is quite an interesting growth and mainly driven by a movement during the last quarter of 2009 where people start tweeting against a government initiative that wanted to tax internet with 3%. Mexico has one of the most expensive internet services with the lowest quality so users were against the initiative as it could mean that Mexico would not be up to date in terms of information and communication.
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