SEO Resources

The first stage in building a Google Adwords campaign is to define your goals and objectives.  This will define how you structure your account.  The following are some key points to consider before you even go near any keyword research tools.

Brand

Will you benefit from running a brand campaign?  Do you want to run a brand campaign to drive brand awareness, perhaps for a new product or for breaking into a new market or are you confident that your SEO results are sufficiently good that you don’t need to spend money on a brand campaign?  Even if your SEO is ranking well, it can be very effective to run ads for new products or special offers on brand keywords and may be worthwhile testing.

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These days when people speak about SEO, the topic of getting backlinks and link building comes up almost naturally. It is a widely accepted fact, that a very large and dominant factor of Google’s algorithm is the number of backlinks a website has. Link building should be done with caution, as building too many links in a relatively short period of time could cause your site to be penalised by the search engines.

This article will look into what backlinks are, and what some of the most common methods are to obtain them.

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This article will explore the structure of a basic Google Adwords pay per click advertising campaign, explaining how each element of the campaign works.

In its most basic form, the Google Adwords account can be described as having four major elements: Campaigns, Adgroups, Creatives (text ads) and Keywords (search phrases).  The Campaign is the level at which you are able to set your preferences, such as budget, language and location targeting.  You can have several campaigns within your account, and it is sensible to split these by subject.  For example if you run an online store selling knitting supplies, you might wish to split your campaigns by product, such as: “Yarn”, “Knitting Needles”, “Crochet Hooks”.

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“We used this reputable translation company to translate our website but we don’t show up in the local search engines… What did it go wrong?“ This is something I hear from clients who want to market non-English countries through the web all the time. They usually find the process gruelling and expensive.

Website localisation is the practice of creating a local version of a website for a different country/language. My friend Davide Corradi is a big advocate of it. Literal translation is not recommended as the translator may translate the content with words that are not going to include the most researched keywords in that particular market. To avoid this issue, the translator needs to have some knowledge of SEO and use some techniques in order to make the copy SEO worthy. Here are some tips and examples anybody can use to make the process much easier.

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As Link Analyst “kind of” expert myself I have committed all the possible crimes when it comes to launching link building campaigns. At the beginning, the trial and error approach is mandatory, and without previous guidance is easy to make mistakes. I have noticed certain common errors that may be the result of some misconceptions. In this article, I will only address directories submission, which is the cheapest way to acquire one-way-links, but it has to be mentioned that this is only one strong strategy. Thus, I am going to give you a little bit of guidance on how to spot directories that are “SEO friendly” and rule out the rest.

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