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	<title>SEO Resources &#187; PPC</title>
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		<title>Google Adwords Editor Tips and Tricks – Part 3: Bidding Techniques</title>
		<link>http://seoresources.co.uk/google-adwords-editor-bidding-techniques/</link>
		<comments>http://seoresources.co.uk/google-adwords-editor-bidding-techniques/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 18:55:21 +0000</pubDate>
		<dc:creator>Ally Murdoch</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Adwords Editor]]></category>
		<category><![CDATA[Bidding]]></category>
		<category><![CDATA[Google Adwords]]></category>

		<guid isPermaLink="false">http://seoresources.co.uk/?p=267</guid>
		<description><![CDATA[In the first part of this series, I covered some of the features of AdWords Editor which can make managing your PPC campaign much easier.  This time, we&#8217;ll focus on some of the advanced bid optimisation  methods which Editor offers.
As I mentioned previously, don&#8217;t be afraid to try these techniques out, as all changes are [...]]]></description>
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		<title>Google Adwords Editor Tips and Tricks &#8211; Part 2: Advanced Search</title>
		<link>http://seoresources.co.uk/google-adwords-editor-advanced-search/</link>
		<comments>http://seoresources.co.uk/google-adwords-editor-advanced-search/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 11:17:01 +0000</pubDate>
		<dc:creator>Ally Murdoch</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Adwords Editor]]></category>
		<category><![CDATA[Google Adwords]]></category>

		<guid isPermaLink="false">http://seoresources.co.uk/?p=273</guid>
		<description><![CDATA[The Advanced Search function is one of the most powerful features of Adwords Editor.  In fact, I believe &#8220;Advanced Search&#8221; to be a slightly misleading name because not only is it a search function to look up specific keywords, it also works on a larger scale as a filter.
Filter by Name
Let&#8217;s look at an example.  [...]]]></description>
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		<title>Google Adwords Editor Tips and Tricks &#8211; Part 1: Mass Updates</title>
		<link>http://seoresources.co.uk/google-adwords-editor-mass-updates/</link>
		<comments>http://seoresources.co.uk/google-adwords-editor-mass-updates/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 19:24:42 +0000</pubDate>
		<dc:creator>Ally Murdoch</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Adwords Editor]]></category>
		<category><![CDATA[Google Adwords]]></category>

		<guid isPermaLink="false">http://seoresources.co.uk/?p=245</guid>
		<description><![CDATA[Whether you’re new to Adwords or a seasoned veteran, one tool you can’t afford to ignore is Google’s Adwords Editor.  It is an incredibly powerful offline desktop tool which contains many features to make your campaign management much quicker and easier. ]]></description>
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		<title>How to structure a PPC campaign</title>
		<link>http://seoresources.co.uk/how-to-structure-a-ppc-campaign/</link>
		<comments>http://seoresources.co.uk/how-to-structure-a-ppc-campaign/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 18:19:29 +0000</pubDate>
		<dc:creator>Ally Murdoch</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Google Adwords]]></category>

		<guid isPermaLink="false">http://seoresources.co.uk/?p=149</guid>
		<description><![CDATA[The first stage in building a Google Adwords campaign is to define your goals and objectives.  This will define how you structure your account.  The following are some key points to consider before you even go near any keyword research tools.]]></description>
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		<title>Google Adwords Basics for Beginners</title>
		<link>http://seoresources.co.uk/google-adwords-beginners-guide/</link>
		<comments>http://seoresources.co.uk/google-adwords-beginners-guide/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 20:33:27 +0000</pubDate>
		<dc:creator>Ally Murdoch</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Google Adwords]]></category>

		<guid isPermaLink="false">http://seoresources.co.uk/?p=77</guid>
		<description><![CDATA[This article will explore the structure of a basic Google Adwords pay per click advertising campaign, explaining how each element of the campaign works.
In its most basic form, the Google Adwords account can be described as having four major elements: Campaigns, Adgroups, Creatives (text ads) and Keywords (search phrases).  The Campaign is the level at [...]]]></description>
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