Choosing your webhost isn’t as straight-forward as we’d all like. There are thousands upon thousands of webhosting companies out there all competing to get your business. Luckily this has advantages as well, and you as a customer should ensure you make a careful and deliberate choice based on factors that are of most importance to your business. This article will go deeper into some of these factors and make some very general recommendations on what you should be looking for.
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The topic of local domains (ccTLDs) is one that comes up regularly in discussions around International SEO. I get asked regularly if and when a local domain should be used and more importantly: why should a local domain be used? This article will go deeper into local domains and why you should be aware of their impact on your international website’s organic search performance.
If you’re interested in Search Marketing and running a website that targets multiple countries, you will undoubtedly have come across the topic of local hosting. Unlike other SEO factors, local hosting is a topic of heated debate and opinions on the actual impact of local hosting tend to differ. Unfortunately the answer to this question, quite literally, is that “it depends”.
Obviously that would make both a short and rather unhelpful article, so let us investigate the various situations you could find yourself in – and whether or not local hosting could help you.
These days when people speak about SEO, the topic of getting backlinks and link building comes up almost naturally. It is a widely accepted fact, that a very large and dominant factor of Google’s algorithm is the number of backlinks a website has. Link building should be done with caution, as building too many links in a relatively short period of time could cause your site to be penalised by the search engines.
This article will look into what backlinks are, and what some of the most common methods are to obtain them.
“We used this reputable translation company to translate our website but we don’t show up in the local search engines… What did it go wrong?“ This is something I hear from clients who want to market non-English countries through the web all the time. They usually find the process gruelling and expensive.
Website localisation is the practice of creating a local version of a website for a different country/language. My friend Davide Corradi is a big advocate of it. Literal translation is not recommended as the translator may translate the content with words that are not going to include the most researched keywords in that particular market. To avoid this issue, the translator needs to have some knowledge of SEO and use some techniques in order to make the copy SEO worthy. Here are some tips and examples anybody can use to make the process much easier.
As Link Analyst “kind of” expert myself I have committed all the possible crimes when it comes to launching link building campaigns. At the beginning, the trial and error approach is mandatory, and without previous guidance is easy to make mistakes. I have noticed certain common errors that may be the result of some misconceptions. In this article, I will only address directories submission, which is the cheapest way to acquire one-way-links, but it has to be mentioned that this is only one strong strategy. Thus, I am going to give you a little bit of guidance on how to spot directories that are “SEO friendly” and rule out the rest.
