In the first part of this series, I covered some of the features of AdWords Editor which can make managing your PPC campaign much easier. This time, we’ll focus on some of the advanced bid optimisation methods which Editor offers.
As I mentioned previously, don’t be afraid to try these techniques out, as all changes are made offline and can be undone before any changes are made live!
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The Advanced Search function is one of the most powerful features of Adwords Editor. In fact, I believe “Advanced Search” to be a slightly misleading name because not only is it a search function to look up specific keywords, it also works on a larger scale as a filter.
Whether you’re new to Adwords or a seasoned veteran, one tool you can’t afford to ignore is Google’s Adwords Editor. It is an incredibly powerful offline desktop tool which contains many features to make your campaign management much quicker and easier. Every modification made in Editor is done offline; you don’t need to worry about making a mistake because nothing actually happens to your account until you press Post Changes. You can always undo your changes by highlighting the error and pressing Revert Selected Changes.
In this series I will share my favourite features of the tool, starting with those that enable you to make mass changes and updates to the campaign structure.
