The topic of local domains (ccTLDs) is one that comes up regularly in discussions around International SEO. I get asked regularly if and when a local domain should be used and more importantly: why should a local domain be used? This article will go deeper into local domains and why you should be aware of their impact on your international website’s organic search performance.
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If you’re interested in Search Marketing and running a website that targets multiple countries, you will undoubtedly have come across the topic of local hosting. Unlike other SEO factors, local hosting is a topic of heated debate and opinions on the actual impact of local hosting tend to differ. Unfortunately the answer to this question, quite literally, is that “it depends”.
Obviously that would make both a short and rather unhelpful article, so let us investigate the various situations you could find yourself in – and whether or not local hosting could help you.
